AN EVENING TO CELEBRATE GREATNESS The Muhammad Ali Humanitarian Awards recognize and celebrate the greatness of individuals from around the world. Presented by the Brown-Forman Corporation, this annual gala honors the men and women who have made significant contributions toward securing peace, social justice, human rights or social capital. Created in 2013, this event is the premiere fund- raiser for the Muhammad Ali Center, supporting educational initiatives, impactful programming and distinctive exhibitions. In addition, the Muhammad Ali Humanitarian Awards raise awareness and generate national and international media coverage and other publicity for our programs. Pictured right. Mrs. Lonnie Ali welcomes guests to the Muhammad Ali Humanitarian Awards. MEDIA IMPACT: Generated 365 Articles Online Impressions: 106 Million Total Potential Reach: 145 Million MUHAMMAD ALI HUMANITA RIA N A WA RDS 30